Privacy Notice

Farm-Pik is a brand by Adani Agri Fresh Limited (“Farm-Pik,” “us,” “our,” or “we”), a wholly owned subsidiary of Adani Enterprises Limited. We respect your privacy and are committed to protecting your Personal Data in accordance with applicable laws.

This Privacy Notice outlines our practices in relation to the collection, storage, usage, processing, and disclosure of Personal Data that you have consented to share with us when you access, use, or otherwise interact with our website and application. This Privacy Notice further describes the rights you have with respect to your Personal Data. At Farm-Pik, we are committed to protecting your Personal Data and respecting your privacy.

We do collect your personal information and process your Personal Data in accordance with the Digital Personal Data Protection Act, 2023 and other national laws which relate to the processing of Personal Data.

If you are a visitor from another country, we acknowledge that you may have rights under your local data protection laws. We will make reasonable efforts to respect such rights where applicable.

1. Definitions and Key Terms:

1.1. Child: means an individual who has not completed eighteen (18) years of age.




1.2. Cookies: A small file placed on your device by our website or the Platform when you either visit or use certain features of our website or the Platform. It allows a website to remember your actions or preference for a certain period.




1.3. Data Fiduciary: means any person who alone or in conjunction with other person(s) determines the purpose and means of processing of Personal Data.




1.4. Data Principal: means the individual to whom the Personal Data relates and where such individual is a Minor or Person with Disability includes the parents or lawful guardian of such Minor or Person with Disability.




1.5. Data Processor: means any person who processes Personal Data on behalf of a Data Fiduciary.




1.6. Personal Data: means any data about an individual who is identifiable by or in relation to such data.




1.7. Processing: in relation to Personal Data means an automated operation or set of operations performed on digital Personal Data, and may include operations such as collection, recording, organisation, structuring, storage, adaptation, alteration, retrieval, use, alignment or combination, indexing, sharing, disclosure by transmission, dissemination or otherwise making available, restriction, erasure or destruction.

2. How we collect the data

2.1 Information that you provide to us: We receive and store any information you provide when you log in to the application, complete the registration form within the application, or fill out the contact form or dealership enquiry form on our website.




2.2 Automatic Information We Collect: We use Cookies to run analytics whenever you interact with us through the website. These cookies are processed only after you provide your consent to ensure that your preferences are respected and upheld.

3. Purpose of Data Collection and Processing

3.1 On the website




S. No.	Purpose/Activity	Data Elements
i.	To respond to user queries and requests.	Name, Email Adress, Office Address, State, City, Pin Code, Country, Mobile Number, Land Line Number.
ii.	To manage our relationship with you including notifying you about changes to our terms or Privacy Policy/Notice.	Email Id.
iii.	To use data analytics to improve our website, services, marketing, customer relationships and experiences.	Online Identifiers, Technical Data, Usage Data.




3.2 On the application




S. No.	Purpose/Activity	Data Elements
i.	To create user profiles and manage user accounts.	Mobile Number.
ii.	To register users as vendors and manage vendor relationships	Name, Father’s Name, Spouse Name, Date of Birth, Gender, Post Code, Village, Post Office, Tehsil, District, State, Country, Phone Number, WhatsApp Number, Farm Address.
iii.	To provide the products and services requested by the user.	Mobile Number.
iv.	To send related information including confirmation, invoices, technical notices, updates, security alerts, and administrative messages.	Mobile Number, Email Address.
v.	To provide customer support and respond to requests and queries	Mobile Number, Email Address.
vi.	To provide personalized marketing and promotional campaigns based on user profiles, subject to prior user consent.	Mobile Number, Email Address.
vii.	To communicate information about promotions, upcoming events, changes to our terms or Privacy Policy/Notice, and news related to our products and services, subject to prior user consent.	Mobile Number, Email Address.
viii.	To use data analytics to improve our application, services, marketing, customer relationships and experiences.	Online Identifiers, Technical Data, Usage Data.

4. Lawful basis of Processing

• Legitimate Use: We are dedicated to safeguarding individuals’ privacy and ensure that Personal Data is collected and processed for specific, legitimate uses as prescribed under Section 7 of DPDPA 2023. These include:



a) Voluntary sharing of Personal Data for specified purposes by the data principal.




b) Performance of functions by the state as per applicable laws or ensuring national security, sovereignty, and integrity of India.




c) For fulfilling any obligation under any law.




d) For compliance with any judgment or decree or order issued under any law.




e) For taking measures to provide medical treatment or health services to any individual during an epidemic.




f) Responding to health and other emergencies.




g) Employment related processing.




h) Processing during disasters and breakdown of public order.

Any changes to data processing purposes (mentioned in clause 4) will be communicated to individuals in advance.

5. Cookie Notice

The Cookie Notice explains how the Farm-Pik website uses cookies in its operations. Cookies are small text files that the website saves on the user’s system/devices, when a user visits the website, in order to remember the user’s device upon revisiting the website or during the session. Cookies set up by the Farm-Pik are called first-party cookies and cookies set up by other domain(s) than the website you are visiting are termed third-party cookies. Third-party cookies may be used for marketing and advertising purposes.

We may use cookies for the following purposes:

• To analyse your use of our website.
• To improve the way our website works.
• To understand your preferences.
• To maintain user session continuity.

We use the following types of cookies on the website:

i. Performance/Analytics Cookies - Performance/Analytics cookies are cookies used specifically for gathering data on how visitors use a website, which pages of a website are visited most often, or if they get error messages on web pages. These cookies monitor only the performance of the site as the user interacts with it. These cookies do not collect identifiable information on visitors, which means all the data collected is anonymous and only used to improve the functionality of a website.




Name of Cookie	Domain	Type of Cookie	Expiration
SC_ANALYTICS_GLOBAL_COOKIE	www.farmpik.com	First-party	13 months
_ga	.farmpik.com	First-party	13 months
_ga_L5DFV1FGVR	.farmpik.com	First-party	13 months
_gat	.farmpik.com	First-party	1 day
_gat_gtag_UA_49958942_1	.farmpik.com	First-party	1 day
_gid	.farmpik.com	First-party	1 day




ii. Functionality Cookies - Functionality cookies enable us to provide additional functions to you on our site such as personalization and remembering your saved preferences.




Name of Cookie	Domain	Type of Cookie	Expiration
affinitycookie000001	www.farmpik.com	First-party	When the browsing session ends
affinitycookie000001CORS	www.farmpik.com	First-party	When the browsing session ends
shell#lang	www.farmpik.com	First-party	When the browsing session ends




iii. Strictly Necessary Cookies - These cookies are required for technical reasons in order for our website to support functions such as logging in, risk analysis, payment transactions, distinguishing between humans and bots, and store session information.




Name of Cookie	Domain	Type of Cookie	Expiration
_GRECAPTCHA	www.google.com	Third-Party	6 months
ASP.NET_SessionId	www.farmpik.com	First-party	When the browsing session ends
__RequestVerificationToken	www.farmpik.com	First-party	When the browsing session ends

6. Permissible to Children and Persons with disabilities

The website and application are not intended for children under 18 years. We do not knowingly collect or process children’s Personal Data. Age-gating or self-declaration measures may be applied. If an accidental collection occurs, we will delete such data promptly.

7. Sharing of Data

We do not share your Personal Data with any third-party service providers. All internal data handling is conducted in accordance with strict data protection and confidentiality standards.

8. Rights and Duties as Data Principal

Depending on the laws of the country that applies to you, you may have different rights regarding the data we hold about you. You may be entitled to the following rights in relation to your data:

8.1. Right to Access Information: You can request access to your Personal Data anytime you want to from us.




8.2. Right to correction and erasure: You have the right to request corrections to any inaccurate or incomplete data we hold about you. You also have the right to request the erasure of your data in specific situations.




8.3. Right of grievance redressal: You have the right to access appropriate grievance redressal as long as required for its purpose or as mandated by applicable laws. Once the retention period expires, your data will either be deleted or archived to meet legal retention obligations or in accordance with applicable statutory limitation periods.




8.4. Right to Nominate: You may nominate an individual to exercise your data rights in case of your incapacity or death.

If you are a resident of a country with specific data protection laws, you may have additional rights only to the extent your country seeks to protect your Personal Data

To exercise the above rights, you can raise a request via e-mail to Adani.farmpik@adani.com.

Further if you are not satisfied with our redressal, you may lodge a complaint with the Data Protection Board of India, after exhausting the grievance redressal mechanism provided by our Platform.

Duties of Data Principals: You are expected to provide accurate, verifiable authentic and up-to-date information to us to facilitate proper data Processing. You should cooperate with us to ensure compliance with applicable data protection norms and exercise your rights responsibly, keeping in mind our legitimate uses and legal obligations. Where required by law, you must provide informed consent for the processing of your Personal Data.

9. Social Media

9.1. We manage channels, pages, and accounts on various social media platforms such as Facebook and Instagram to share information and engage with employees, vendors, clients, and the public. We may monitor and record comments and posts made about us on these platforms to help improve our products and services.




9.2. We advise you to use official and authorized channel only for communication purposes. Please be aware of communicating with us through publicly accessible social media sites with the following information:




9.2.1. Content that is inappropriate, offensive, or insulting toward individuals.




9.2.2. Any content that is unlawful, harmful, threatening, abusive, harassing, defamatory, obscene, vulgar, invasive of privacy or publicity rights, hateful, or otherwise offensive based on race, ethnicity, or other grounds.




9.2.3. Information that infringes on the rights of others, including intellectual property rights.




9.2.4. Confidential or Personal Data, such as financial details, bank account information, and transaction records.




9.2.5. Sensitive Personal Data including:



• Special categories of information like racial or ethnic origin, political views, religious or philosophical beliefs, trade union membership, genetic or biometric data used for identifying individuals, health information, or details about a person’s sex life or sexual orientation.
• Other sensitive data such as criminal records and national ID numbers.

9.3. Farm-Pik is not accountable for any content shared on third-party social media platforms unless it is officially published by our authorized representatives. Our responsibility is limited solely to the Personal Data we lawfully collect from these platforms, which is Processed only for legitimate business purposes in accordance with applicable data protection laws.




10. Data Security




We care about keeping your Personal Data safe and secure. We also ensure that any service providers we work with protect your data in the same way we do. Our security measures include, but are not limited to, encryption, data masking, and access control. If you think your data has been misused, lost, or accessed without permission, please reach out to us at Adani.farmpik@adani.com.




11. Data Retention




11.1. We retain your Personal Data only as long as necessary for operational purposes. You can request data deletion and data removal by contacting us at Adani.farmpik@adani.com as required by law and for the duration necessary to fulfil its intended purpose, in accordance with our internal data retention and disposal policy.




11.2. Your Personal Data is securely processed and stored only for as long as required for its purpose or as mandated by applicable laws. Once the retention period expires, your data will either be deleted or archived to meet legal retention obligations or in accordance with applicable statutory limitation periods.




12. Breach Notification




Although the Platform undertakes appropriate technical and organisational measures to ensure safety and protection of the Personal Data of Users, in the event of any data breach, we shall notify you as soon as possible about the breach, including its nature, extent and the timing and location of its occurrence, on your registered e-mail ID. In congruence with the Digital Personal Data Protection Act, 2023 (DPDPA), we shall also intimate the Data Protection Board of India within appropriate timelines.




13. How to Contact us




If you have any questions regarding this privacy Notice or the protection of your Personal Data, you may reach out to us at Adani.farmpik@adani.com.




14. Changes in the Privacy Notice



• From time to time, we may need to update or make changes to our Privacy Notice to ensure it remains accurate and in compliance with applicable laws and regulations.
• Whenever such updates or changes are made, we will promptly upload the revised Privacy Notice to our website and application.
• We encourage you to periodically visit the page for the latest information on our privacy compliance. Your continued use of our services after any updates to the Privacy Notice will be considered as your acceptance of those changes.
• You understand that you have the option to access this Privacy Notice in English or in any of the languages specified in the Eighth Schedule to the Constitution of India. Should you require this Privacy Notice to be provided in a language other than English, you may submit a request to this effect by contacting us at Adani.farmpik@adani.com.